STRATEGIC PLANNING

We help management focus limited resources where the opportunities for success are the greatest; capitalize on opportunities; achieve long-term growth/profit objectives; take a longer view of their business; build consensus; and develop strategies to make sure the company is in the right markets with the right mix of products and/or services.

TACTICAL MARKETING PLANNING

Unless strategic planning gets implemented properly at the department, region or business unit level, chances for success are limited. Especially in companies with multiple locations. Tactical marketing planning involves every Key Manager in the organization and establishes who will be accountable at each level and what results are expected and needed. It is a results-oriented process focusing on near-term results. We work to ensure marketing plans at the corporate and business unit levels are integrated properly with budgets and the strategic plan, top-down, bottom-up and horizontally throughout the organization.

IMPLEMENTATION-RESULTS MANAGEMENT

Most strategic and marketing plans that fail do so because of poor implementation. Results Management is a process of establishing controls, reviews, management reports and follow-up procedures that ensure effective plan implementation. It also provides the flexibility to modify plans to adjust to changes in markets, the economy, the political and legislative environment, or competition. 

INDUSTRY ANALYSES AND FORECASTING

Determining long-term trends, industry size & growth rates, emerging markets, market segment analysis, competitive analysis, competitive bench marking, key growth factors, economic outlook, geographic scope, range of services offered, pricing practices and key success factors. These are key ingredients for sound decision making.

CLIENT SURVEYS

How your firm is perceived in the marketplace by your customers is critical information to know when developing a strategic approach involving those clients and markets. Our surveys involve a mix of written surveys, focus groups, personal interviews, or telephone interviews with a cross section of clients or potential clients. This valuable output is specific, relevant and immediately useable in your sales and marketing efforts.

SALES & MARKETING CONSULTING

Sales and marketing success that can achieve 80% win rates depends on:

1. Targeting growth markets and positioning your firm to have a unique competitive edge.

2. Targeting clients in these growth markets and contacting them regularly to build and cement long-term business relationships.

We offer a full range of sales and marketing consulting services that help position you to WIN. They are not superficial overviews. We get intimately involved with our client sales and marketing activities right down to making sales calls with them to coach sales people in the field. They include: market research, marketing audits, organizational assessments, marketing planning, marketing intelligence, comprehensive sales training, sales assessments and coaching, sales forecasting, pricing analysis, strategy development, and sales fix-ups and turnarounds.